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Analytics

What each number means, what your plan includes and how to track campaigns.

The main numbers

NumberWhat it means
ViewsHow many times a live page was opened
ClicksHow many times someone tapped a link or a social icon
Click rateClicks divided by views. 20% means 1 click for every 5 views
Unique visitorsDifferent people who opened the page, counted per page and per day. Someone who comes back on another day counts again

Each number also shows the change from the period before, of the same length. Click rate changes are in percentage points.

What isn't counted

  • known bots and crawlers
  • visits to drafts
  • the preview in the editor

Your own visits to your live page do count.

Choose what to look at

  • Pages: all pages, or the ones you pick. The chart icon on the Pages screen opens one page directly.
  • Date range: 24 hours to 12 months, up to your plan's limit.
  • Activity: switch the chart between Area, Bar and Line.

Dates and times follow your browser's time zone.

Highlights

A summary of the period you picked: the busiest day (or hour, in the 24-hour view), top link, top source, top country and the share of views on a phone.

CardWhat it showsPlan
Links performanceYour most clicked links and social iconsAll
Top countries and Top citiesWhere your visitors arePro
Traffic sourcesThe platforms sending you visitors, with their clicksPro
DevicesPhone, desktop or tabletPro
In-app browsersVisitors inside social apps, where deeplinks helpPro
Browsers & OSWhat your visitors browse withPro
ReferrersWebsites linking to you. Most social apps hide this, so it's often shortPro
Campaigns (UTM)Your tagged links, see belowPro
All pagesEvery page side by side, shown when all pages are selectedAgency

On the Free and Starter plans, the locked cards show blurred sample data rather than your own.

Track a campaign Pro

Add tags to the link you share, and the visits show up under Campaigns (UTM):

getkliq.vercel.app/yourname?utm_source=instagram&utm_medium=story&utm_campaign=summer_drop

utm_source also sets the visit's traffic source, which takes priority over what Kliq detects by itself.

History by plan

PlanHistory
Free7 days
Starter7 days
Pro90 days
Agency365 days

Export to CSV Agency

Export CSV at the top downloads the data for the pages and date range you've selected.

Still stuck? Email support@kliq.app.

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